Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?” Gladwell is the best selling author of, Blink and The Tipping Point. This presentation is deceptively simple; however, Malcom Gladwell is extremely perceptive, with interesting insights. This is worth listening to for approx 20 minutes, say on a lunch break.